Our industry is blazing ahead. Years back ransomware was a trickle, the market brimming with small boutique consultancies.

It’s fair to say it looks a bit different now.

Yet for those outside of the industry, time has moved at a slower pace. Users are bamboozled by mixed advice on how to avoid scams, small businesses unsure of how to best protect themselves with their limited resources, and business leaders unclear on whether to splash out on the latest thing or to invest in the fundamentals.

To progress into the future, we need to help users who’s understanding is trapped in the past.

You, the infosec practitioner, are ultimately charged with demystifying this complexity, be it for end users, your clients, or your execs.

Yet the more you know about something, the harder it is to explain to the average person.

Effective communication is about understanding and serving your reader. You do this by understanding their priorities, by using simple concrete language, and setting up your writing in a way that makes sense to them.

Come along to this talk and I’ll show you how you can be a better communicator, sell your ideas, and ensure your great work isn’t lost.